JFK once joked, "the worst I do, the more popular I get." Historian Harold Holzer, director of the Roosevelt House Public Policy Institute at Hunter College in New York City, Chairman of the Lincoln Forum, and author of The presidents vs. the Press: The endless battle between the white house and the media, from the founding fathers to Fake News, discusses how JFK used his mastery of the press to become one of the most enduringly popular presidents in U.S. history.